Kaleidoscope Luxury PR & Communications — New York · Paris · Est. 2015
The ProposalKaleidoscope was founded by Katia Graytok (CEO & Brand Architect, WatchPro Hot 100, ASID Award Winner) and Thierry Chaunu (Chairman; former VP Marketing at Cartier, CEO of Christofle, CEO of Chopard North America, COO of Leviev Diamonds).
Our watch client portfolio speaks directly to Waltham's positioning:
Home of the world's biggest tourbillon on a wristwatch. We built international press awareness from the ground up for a Neuchâtel-based independent, securing coverage in tier-one watch publications.
International launch strategy across 12 U.S. markets for a storied Swiss manufacture. Media events, editorial placements, and retail partnerships that re-introduced the brand to American collectors.
Positioning a bold independent in the luxury watch conversation. Reservoir's unconventional dial design needed a narrative strategy as distinctive as its product.
A heritage brand with presidential provenance, much like Waltham. We understand how to translate deep institutional history into editorial coverage.
Strategic communications supporting a complex business transformation at one of the Richemont Group's core brands.
Lincoln's pocket watch. Lindbergh's cockpit clock. The invention of waterproof watchmaking. Speedometers for Rolls-Royce developed with Nikola Tesla. 40 million timepieces produced. Top Gun's instrument panel. A Waltham pocket watch auctioned for $1.485 million in 2024.
This heritage rivals any Swiss maison, yet Waltham is largely absent from the editorial conversations that shape collector interest today. The gap between what Waltham is and how Waltham is perceived represents an enormous PR opportunity.
Editorial visibility. Waltham belongs in the pages of Hodinkee, Revolution, WatchTime, and Robb Report. We would map the gap between where Waltham appears today and where it should be, then systematically close it.
Narrative reset. Waltham is not a revival. It is a continuation: the original American watchmaker, now Swiss Made, bridging two centuries of precision. That distinction is everything in luxury positioning.
U.S. expansion. The Field & Marine at CHF 2,950 sits in a sweet spot for American collectors entering the mechanical watch world. We would identify the right retail partners, collectors' events, and media moments, starting in New York.
Strategic PR & Communications: Media relations with the watch editors at Hodinkee, Revolution, WatchTime, WatchPro, Robb Report, and beyond. Editorial calendar management. Press release strategy. Open rate analytics and coverage tracking.
Brand Narrative Architecture: Waltham's heritage is unmatched. We would build a narrative framework that makes 174 years of history feel urgent and contemporary, not nostalgic. The story of the original American watchmaker, now Swiss Made.
Event Planning & Production: From collector dinners in New York to trade show activations at Couture Las Vegas and WatchTime events. Heritage-themed experiences connecting Waltham's aviation legacy to today's Field & Marine collection.
AI Era Brand Consulting: As ChatGPT, Perplexity, and Claude reshape how consumers discover watch brands, we ensure Waltham's story is the one these platforms surface first. A new frontier of brand visibility.
Also included across tiers: creative content & photography direction, digital & influencer strategy, media placement strategy, and international expansion consulting.
We believe the best work comes from deep understanding. Before a single pitch is written, we immerse ourselves in Waltham's world: your archives, your manufacture, your values.
Deep-dive into Waltham's heritage, current collections (Field & Marine, A17 Pilot), competitive positioning, and brand voice. Stakeholder interviews. Full media audit.
Narrative architecture. Editorial calendar. Target media list. Event activation roadmap. KPI alignment and reporting framework.
Ongoing media outreach, editorial placements, event coordination. Monthly reporting on coverage volume, quality, sentiment, and share of voice. Quarterly strategy reviews.
The brands who see the strongest results invest alongside us:
Earned media with the journalists and editors who shape luxury watch discourse. Brand credibility that money cannot buy.
Guaranteed placements. Overnight results. Viral moments on demand. If someone promises these, they are selling advertising, not PR.
Every month, you receive a clear report on what we pitched, who responded, what ran, and what it meant.
Katia Graytok has become one of the most influential voices in luxury watch and jewelry communications, combining an artist's eye with a strategist's precision.
WatchPro — Hot 100Each tier is designed around where Waltham is today and where it wants to go. All tiers include principal-level involvement from Katia and Thierry, not a junior account executive.
All tiers: event travel, media hosting, and third-party distribution costs billed separately at cost. No markups.
By signing below, Waltham Watch Company SA engages Kaleidoscope Luxury PR & Communications for the selected scope of work, beginning on the agreed start date.
Please select a tier above to continue.
Thank you. A copy of this letter of engagement has been recorded. Kaleidoscope will deliver a formal contract within 5 business days. We look forward to telling Waltham's story to the world.
Kaleidoscope Luxury PR & Communications
New York · Paris · kaleidoscopeluxury.com